‘Quality over Quantity’, or ‘Quantity over Quality’? What do you think is more important?
I am increasingly seeing more posts from social media coaches and agencies telling us that quantity matters more than quality.
My stance? I’m not so sure.
Let’s think about QUANTITY first of all.
It has its pros. Yes, posting more frequently will give you more reach and give you more visibility on platforms. It also encourages you to ‘just post’ as opposed to spending too much time overthinking about a post and procrastinating (I can be very guilty of that!).
However by throwing posts out for the sake of posting, will surely mean the quality of your posts won’t be top notch? And how much of that ‘increased reach’ will be quality, potential converting customers? You will only fully appeal to your ideal audience if you are providing quality content, right? And if you are not reaching your ideal audience, who will click through to your shop or website and bring you revenue, then what is the point?
Now let’s look at QUALITY
Quality posts that mean something, are educational, beneficial to readers and are more targeted, will ultimately drive more traffic, increase conversions and bring more revenue. Plus they bring more engagement, meaning the algorithm will naturally push the post’s reach.
Yes quality posts take more time, and they mean you don’t get to post as frequently, but if you stay consistent in your frequency and produce high quality posts that look good, are shareable, are meaningful and provide a relevant CTA, then surely this will bring you higher converting results?
The people and agencies I see claiming ‘quantity over quality’ are usually those who have a whole team behind them, with enough resource to produce more posts with decent quality. However how can a freelancer who works on their own produce the same frequency alongside excellent quality?
I prefer to take my time thinking posts and captions, planning ahead. Making sure they provide value to mine and my client’s readers. If I am constantly seeing average content being put out by someone I follow that doesn’t mean anything to me, doesn’t educate or benefit me and doesn’t interest me in any way, guess what I do…UNFOLLOW!
Even when I grow Core Social and I have a wonderful team behind me and more resource, I will still be applying ‘Quality over Quantity’. Rushed, ineffective posts can do more damage than good.
What are your thoughts? Have you tested quantity and quality yourself? I would love to hear from you.
Written by Helen Dobson – Core Social Founder